Introduction to Digital Marketing

In this workshop we looked at the fundamentals of digital marketing alongside Tomás Ruslender, Analytical Sales Consultant at Google. An ideal introduction for anyone who wants to understand how marketing works in a digital environment.

What we covered

• What marketing is and what its basic concepts are.
• An introduction to digital marketing and performance.
• Digital marketing and data.
• The conversion funnel and its metrics.
• The first steps.
• What the day to day in digital marketing looks like.